Enriching Vital Community Healthcare

The Challenge

Mercy Hospital, Washington, MO, is an acute care hospital offering comprehensive medical, surgical, obstetric and pediatric services, in addition to being the only Level III Trauma Center between St. Louis and Jefferson City. It is a vital community resource. Washington is a proud, main-street community, that prides itself on taking care of its neighbors.

At a critical crossroads, medical center had to strategically position itself to meet the near-term and long-range goals vital for maintaining a high level of quality services and to keep pace with increasingly demanding modern-day expectations. The most pressing needs were to expand and upgrade the Emergency Department and Intensive Care Unit.

A Pre-Campaign Planning and Feasibility Study included representatives from throughout the Hospital’s service area. It revealed that the rural communities sometimes had different goals when it came to healthcare.

The Solution

The campaign program was intentionally designed to unite the community around a common goal – ensuring the future of the Trauma Center. Campaign leadership represented different stakeholder groups. The hospital was able to leverage some significant challenge gifts to facilitate interest and incent donors.

The Impact

The Capital Campaign Program raised funds in excess to expand, upgrade and modernize facilities and critical components of the Emergency and Trauma Department. Fully operational, the community has state-of-the art technology and services to meet the local community needs - right in Washington.