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Top 5 Reasons People Give to Charity

When preparing to make an ask, we can come up with all kinds of excuses for why donors may not want to make a gift. Your organization may not have been given a gift in the past, or you may not think they would be interested in what you are doing, or perhaps it is a bad time of the year and the economy is not what it used to be. But have you ever truly thought about why people give?

The reality is that circumstances change, giving guidelines are not written in stone, and, when it comes down to it, people give to the causes that they stand behind.  These five primary reasons for giving should always be kept in mind when working toward your fundraising goals.

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